Competitors

Competitors describe NICE Ltd.'s market in their own filings and calls. These verified passages and visual pages show where their strategies meet, using source documents preserved in Sources.

Five9 (FIVN)

A pure-play cloud contact-center (CCaaS) vendor and the most direct competitor to NICE's CXone platform. Five9's 10-K names NICE explicitly in its competition section, and management frames the market as a race to fold AI into an integrated CCaaS platform — the same ground CXone contests.

Five9's FY2025 10-K names NICE among the cloud contact-center competitors it faces

Additionally, we compete with vendors that historically provided other contact center services and technologies and expanded to offer cloud contact center software such as Genesys Telecommunications Laboratories, Inc., or Genesys, and NICE Ltd., or NICE. We also face competition from many smaller contact center service providers such as Content Guru and Talkdesk, as well as vendors offering both unified communications and contact center solutions such as RingCentral and Zoom.

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Five9 cites Gartner's forecast for the CCaaS and GenAI customer-service markets it and NICE both serve

Gartner forecasts the market for traditional CCaaS to grow at a 9% CAGR and the GenAI customer service market to grow at a 34% CAGR through 2029

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Five9's CEO argues AI belongs on one integrated platform rather than point products — the platform-versus-point-solution framing central to CXone's pitch

Amit Mathradas, CEO: That cannot happen with point products; it has to happen on a platform. Everyone is talking about agentic; at Five9, Inc., we are talking about “humanic,” which is the combination of humans and agents doing things that have not been thought about before.

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Verint Systems (VRNT)

Verint shares NICE's origins in the call-recording and workforce-engagement market and now positions itself as a pure-play CX-automation vendor. It competes directly with CXone on AI-powered bots, workforce engagement and CX analytics, though it stresses a hybrid, layer-on-top model rather than rip-and-replace cloud migration.

Verint's stated self-description as a pure-play CX-automation company

Dan Bodner, CEO: Today, Verint Systems Inc. is a pure-play CX automation company with a focus on helping brands automate their manual CX workflows. Our platform differentiation stems from many years of experience working with the largest brands in the world on CX initiatives.

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Verint's claim that its platform delivers AI outcomes better than any other contact-center vendor

Dan Bodner, CEO: As discussed on prior earning calls, the Verint Open Platform quickly transforms the latest AI technology into tangible AI business outcomes better than any other contact center vendor.

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Verint sizes the contact-center automation opportunity it shares with NICE (the elided clause cites roughly $2 trillion of annual CX labor spend)

Dan Bodner, CEO: We believe the AI opportunity in the contact center market is very large. […] brands are seeking AI-powered bots that can deliver tangible business outcomes. We are addressing this very large TAM with a differentiated open platform delivering tangible results to our customers.

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Nasdaq Verafin (NDAQ)

Nasdaq's Verafin unit is a direct competitor to NICE's Actimize division in anti-financial-crime, anti-money-laundering and fraud software. Its earnings calls describe a large and growing installed base, Tier-1 bank wins and an agentic-AI compliance roadmap that overlaps squarely with Actimize's market.

Nasdaq reports Verafin's installed base and a Tier-1 bank win (the elided clause cites over $11 trillion in combined client assets)

Adena Friedman, Chair & CEO: Nasdaq Verafin continued to show solid performance across its customer base, which now includes over 2,700 financial institutions […] This quarter, we onboarded Goldman Sachs as a new Nasdaq Verafin client.

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Nasdaq describes Verafin's agentic-AI compliance workers — the same automation thesis NICE advances for Actimize

Adena Friedman, Chair & CEO: This week, Nasdaq Verafin announced the launch of its Agentic AI workforce, a suite of digital workers that will deliver a step change in compliance effectiveness and efficiency. Early results from the first 2 agents in beta, the Digital Sanctions Analyst and the Digital Enhanced Due Diligence Analyst demonstrate Agentic AI's potential to address the most resource-intensive compliance workflows.

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Nasdaq quantifies Verafin's financial-crime software growth, client additions and net revenue retention

Sarah Youngwood, CFO: Financial Crime Management Technology revenue grew 22% with ARR growth of 18%. We signed 55 new SME clients in the third quarter. Net revenue retention was 111%, reflecting strong client engagement, supported by the increasing adoption of the GenAI entity Research Copilot and targeted typology analytics.

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FICO (Fair Isaac) (FICO)

FICO's software segment competes with NICE Actimize in fraud and financial-crime analytics for banks — and its 10-K lists NICE Actimize by name as a primary competitor in that market. FICO is building an agentic, platform-based fraud offering aimed at the same regulated financial-services buyers.

FICO's FY2025 10-K names Nice Actimize first among its competitors in banking fraud software

In the fraud solutions market for banking, we compete primarily with Nice Actimize, Experian, Pegasystems, BAE Systems Applied Intelligence, SAS, ACI Worldwide, IBM, Feedzai and Featurespace.

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FICO's CEO describes its agentic platform strategy for the regulated financial-services market Actimize also targets

William Lansing, CEO: FICO Platform is architected from the ground up to be agentic-by-design. That foundation delivers decision-grade analytics, deep domain expertise, and an enterprise platform that clients depend on for precision, consistency, explainability and trust. These principles are nonnegotiable for our primary target market, the highly regulated financial services industry.

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Cisco (CSCO)

Cisco is a diversified networking company, but its Webex Contact Center is a live product line competing with NICE's CXone — indeed Five9's own 10-K lists Cisco as a legacy contact-center competitor. The exhibits below are confined to Cisco's Collaboration/Contact Center disclosures, not its networking or security businesses.

Cisco flags Cloud Contact Center as a growth driver within its Collaboration segment

Collaboration grew by 6%, buoyed by strong performance in device sales and growth in CPaaS, Webex, and Cloud Contact Center.

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Cisco's FY2025 10-K lists Contact Center as a component of its Collaboration portfolio

Our Collaboration portfolio consists of our Webex suite, collaboration devices, Contact Center and Communication Platform as a Service (CPaaS) offerings.

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More peer documents

Five9 Q4 FY2025 earnings call — Q4 FY2025 · 13 pages · Five9 restates the same Gartner CCaaS/GenAI market forecast and reports crossing $100m in enterprise-AI annual run-rate revenue — a read on how fast the AI-CX market NICE contests is scaling. · Open →

Five9 FY2024 10-K — FY2024 · 131 pages · The prior-year competition section, which also names NICE and Genesys, for confirming the competitive framing is consistent year over year. · Open →

Nasdaq FY2025 10-K — FY2025 · 111 pages · Nasdaq's Financial Technology / Anti-Financial Crime segment disclosures — market description and competition for the Actimize-overlapping business. · Open →

Verint Q3 FY2025 earnings call — Q3 FY2025 · 7 pages · Further Verint detail on Da Vinci AI, bot consumption and its CX-automation platform positioning versus cloud-first rivals like CXone. · Open →

FICO FY2024 10-K — FY2024 · 119 pages · The prior-year software-segment competition section, which likewise names Nice Actimize in the banking fraud market. · Open →

Nasdaq Q4 FY2025 earnings call — Q4 FY2025 · 14 pages · Full-year Financial Crime Management Technology growth (22%) and the Agentic AI workforce launch — Verafin's competitive momentum against Actimize. · Open →